Introduction of Airasia

1 ) Introduction of Air Asia

1 . you Corporate profile

Air Asia since its foundation in 2001 with the eye-sight to make " Everyone can fly” by focusing on the low cost aviation business sector through Air Asia's own impressive solutions, successful processes and a passionate way of business while initially proposed and still facilitated now by the company's original founder and the current CEO of the group, Tony adamowicz Fernandes, they have successfully paved a viable method for its continual development in the aviation business. And now foundation in its headquarter, Kuala Lumpur, Air Asia has widened its path network simply by connecting more than 20 countries and parts with the just lately open plane tickets connecting Tokyo and Paris, france though still the intra Southeast Asia middle to short range flights still are the key business of the group, below may be the route map of Atmosphere Asia plane tickets originated from Kuala Lumpur, Malaysia.

Figure you Route map started via Kuala Lumpur

Source: Airasia. com 2011

1 . 2 Milestones attained by Air Asia

Air Asia started to build its famous brand as a quality affordable airline from the construction of its brand equity inside the domestic market, for example inside the single year of the year 2003 it had succeed the title of " Developing Airline with the Year 2003”, " CEO of the Year (Tony Fernandes)”, " the most used website intended for online shopping inside the 11th Malaysia” and so on; and since the next 12 months, 2004, Air flow Asia had shown the fast development trend and the potential to take those leadership in the Malaysian aviators industry and it win the " Market Command Award, 2006 Airline”, " Asia Pacific cycles Low Cost Air travel of the Season 2004” and other honors. And the years of 2007, 2009, 2010, Air Asia were all granted the " World's Finest Low Cost Airline” (Smith & Milligan 2011, p. 53) and at similar period Surroundings Asia had become the one of the most fast growing listed organization and exhibited the power being one of the best and the most popular airlines in...

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